Why a business may not have a mobile app already?
They may not think they need one, or that their customers want one. They may be under the impression that it’s enough to have a mobile-responsive website. Or, they may believe they need one but have no idea how to create an app. Many probably think it’s just too expensive to have their own.”
App-solutely missing the boat
Businesses that don’t have an app may well be missing out on opportunities for growth.
“The mobile device world is constantly growing, evolving, and creating staggering opportunities for businesses that market themselves through mobile apps. “Thirty percent of all commerce in the UK is now taking place over mobile devices, to the tune of an expected £142 billion this year.
A mobile app should be a component of every business’ mobile marketing strategy,“According to statistics, people are interacting with apps 89 percent of the time when they’re on their mobile devices. That’s a huge chunk of possible business, and you can’t afford to leave it untapped.”
4 reasons why you have no more excuses
One of the most popular excuses for why small businesses don’t have mobile apps — the belief they don’t need one. Here are four other reasons why businesses no longer have any excuse for not launching their own mobile apps:
1. Market your business in multiple ways.
Apps can help you bring together multiple marketing tactics and make them all work more effectively in your favor. For example, a loyalty program is a time-proven marketing tool and the UK place more value than ever on such programs. In fact, according to statistics, 64 percent of consumers say loyalty programs influence where they do business. Apps provide small businesses with an easy, effective way to recognize and reward customers. This can be something as simple as allowing your app to track qualifying purchases toward a reward, rather than using an old-fashioned punch card for the task. Or, if your app has geo-location capabilities, you can use it to text special offers to loyalty program members when they are near or in your store.
You can also use your app to communicate with customers at any time, no matter where they are. You can send a message about an upcoming sale, confirm a reservation, announce a special event or send push notifications. A push notification causes a message to pop up on mobile devices where users have installed your app; research shows 60 percent of mobile users open push notifications, and 40 percent engage with the app immediately after getting a notification.
2. Boost revenue.
Consumers are used to buying your products or services through your mobile website. Building purchasing capabilities into your mobile app ensures they can buy what they need from you at any time. Your app can include a product catalog, ordering and reservation capabilities — so if customers are away from their PC, they can order what they need and pay for it from their mobile devices.
3. Enhance your overall marketing effectiveness.
Incorporate data gathering into your app, and you can use it to generate metrics to empower all your marketing efforts. These metrics can provide you with important information on how your customers interact with your business such as visits, checkouts, purchases, searches and more. Those numbers can help make other marketing tactics, such as email marketing, more effective and fruitful.
4. Affordable to develop.
Unless your small business creates and sells apps to others, chances are good that as a small business owner you don’t have the technical chops to create an app on your own. Of course, there’s no dearth of vendors and individuals who will create an app for you. Once upon a time, those people charged a lot of money to create custom apps — and many still do.
“Five years ago, you could expect to pay £10,000 or more for a custom-built app, but like every other aspect of mobile technology app-building is getting faster, easier and better,”
Want to learn more about how Cynergy Tech can help your small business create its own business app? Email us today for a free quote, and mobile app demo, then make the decision on whether it will benefit your brand and your business.