It is clear that mobile apps provide a much faster alternative than mobile website browsing, as web browsing requires a customer to launch a web browser, enter a url and press search, whereas it only takes two seconds to launch their mobile app and find exactly what they are looking for!
An average person views their mobile phone 200 times a day, so if they have your app your branding will be seen constantly, and at the forefront of the customers mind on their next purchase.
It has also been proven that statistically mobile apps increase customer engagement, because they quickly connect the customer to the service/product that they want or need. Businesses are using apps to improve their processes and increase the level of accessibility their customers have to them. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business.
A mobile App will also reduce costs of SMS messages and paper newsletters, and marketing, as within the app you have the ability to send a push notification directly to your customers, this is simply a message of around 120 characters to promote a service, a product or just to simply notify customers of a change, so with a 97% read rate they provide a better marketing tool than any social media platform.
What to consider?
Will the app be helpful for your customers, will it build your branding, will it allow customers easier access to your services and will it allow you a better chance of increasing sales and customer retention, and all the answers point to yes!
Take your business mobile, be competitive in your market and give your business a head start on your competition! Right now your competitors are looking at these mobile app alternatives and soon enough they will be as popular as websites, so it is vitally important to take your business mobile today!
Contact our team for a free demo and consultation meeting today, and thank you for reading our blog!